You’ve embedded the video. You’ve written a catchy title. But if you’re relying on Wix’s default embed settings, search engines are likely missing the context. They see a player, not the content.
That’s where VideoObject Schema comes in. It’s structured data that explicitly tells Google: “This is a video, here’s the thumbnail, this is how long it lasts, and this is what it’s about.”
Without it, you’re guessing whether your video will appear in rich results or video carousels. With it, you’re giving search engines the exact metadata they need to rank your content properly. It’s not just about SEO; it’s about clarity.
Since Wix doesn’t auto-generate this for every custom upload or third-party embed, you need to add it manually. The most reliable way is to drop a raw JSON-LD script into an HTML element on the page. It’s clean, it’s standard, and it works regardless of which video host you use.
Here is exactly what that code looks like for a standard tutorial video:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "How to Arrange Flowers in a Glass Vase",
"description": "Learn professional techniques for creating a balanced and beautiful floral arrangement in a standard glass vase.",
"thumbnailUrl": "https://example.com/images/flower-vase-thumbnail.jpg",
"uploadDate": "2026-04-10T12:00:00+00:00",
"duration": "PT5M30S",
"contentUrl": "https://example.com/videos/flower-vase-tutorial.mp4"
}
</script>
